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Big tech is profiting from deepfake videos of celebrities selling face cream and Bitcoin

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•Major technology companies are profiting from deepfake videos featuring celebrities.
•Celebrities are depicted endorsing products like face cream and Bitcoin without their consent.
•The use of deepfake technology raises ethical and legal concerns regarding authenticity and consent.

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▸If regulatory bodies implement stricter laws on deepfake content technology companies may face increased compliance costs and potential fines.

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WESTIrish TimesBig tech is profiting from deepfake videos of celebrities selling face cream and Bitcoin

Recent reports indicate that major technology companies are generating significant revenue from deepfake videos featuring celebrities endorsing products such as face cream and Bitcoin. These deepfakes, which manipulate video content to create realistic portrayals of individuals, raise ethical concerns regarding consent and authenticity. Notable figures in the entertainment industry are being used without their permission, leading to potential legal ramifications for both the creators of these videos and the platforms hosting them. This situation highlights the intersection of technology, celebrity culture, and consumer trust, as the implications for advertising and intellectual property rights continue to evolve.