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Hotels Adapt as AI Models Change Travel Search Habits

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Inmobiliario Tecnología Ciberseguridad

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•AI models are now commonly used to perform travel searches, influencing consumer booking decisions.
•Hotels are modifying their online presence and data to improve discoverability by AI systems.
•This trend is impacting the hospitality sector globally, including in Southeast Asia.
•The change is driven by advances in AI technology that aggregate and recommend travel options.

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▸If hotels successfully optimize their data for AI travel searches they could increase bookings and gain a competitive edge in the hospitality market.

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Fuentes (2)

REGIONALJakarta PostHotels strive to be found as AI models conduct travel search REGIONALThe Straits Times - WorldHotels strive to be found as AI models conduct travel search

Hotels worldwide are adjusting their marketing strategies to be more visible as AI models increasingly conduct travel searches on behalf of users. This shift affects how travelers find accommodations, potentially reshaping competition in the hospitality industry. Hotels that fail to optimize for AI-driven search risk losing bookings to better-adapted competitors.