Black and Latino Audiences Boost Podcast Growth Amid Ownership Gap
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Reported Facts
Observable data points shared across all narratives
- •Black and Latino audiences have significantly increased podcast listenership by 2026.
- •Ownership and production roles in podcasts are disproportionately held by non-Black and non-Latino individuals.
- •The podcast industry's growth is partly driven by these diverse audiences, yet they have limited control over content creation and revenue.
- •Efforts to increase ownership diversity in podcasting have not kept pace with audience demographics.
What Could Happen If...
- ▸If podcast companies increase Black and Latino ownership and production roles podcast content may become more diverse and better reflect the interests of these key audience groups
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