Millennials called the happiest generation in love

Russian and regional media report on survey-based research identifying millennials as the generation that reports the highest levels of happiness in romantic relationships, contrasted with evolving attitudes toward love among Generation Z. The coverage frames this as part of a broader shift in how younger cohorts define and celebrate love, including a move from traditional Valentine’s Day symbolism toward more diverse concepts of ‘Love Day.’ The findings matter for marketers, policymakers, and cultural institutions seeking to understand changing relationship norms and emotional well‑being across age groups.