Swatch-Audemars Piguet Watches Resell Quickly After Hong Kong Launch

ArchivedGlobal|7 articles|6 sources|6 blocks

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Reported Facts

Observable data points shared across all narratives

•Swatch’s ‘Royal Pop’ collaboration with Audemars Piguet went on sale in mid-May 2026 in Hong Kong and Singapore.
•Some Swatch stores in Hong Kong and Singapore remained closed for a second day after the launch because of crowding concerns.
•Resellers in Hong Kong listed ‘Royal Pop’ watches online within hours of launch at prices above the official retail level.
•Swatch reported that hundreds of people queued outside its stores for the ‘Royal Pop’ release, including at malls such as Ion Orchard and Marina Bay Sands in Singapore.
•A Swatch outlet at VivoCity in Singapore was temporarily closed due to large crowds gathering for the watch launch.
•Swatch has publicly blamed certain shopping malls for not managing queues and crowd control during the ‘Royal Pop’ release.
•Local media in Hong Kong reported that some stores limited sales to one ‘Royal Pop’ watch per customer to manage demand.
•The ‘Royal Pop’ launch follows earlier Swatch collaborations, such as with Omega, that also drew long queues and strong reseller activity.

▸If Swatch introduces online lotteries or pre-registration for future collaborations Queues at Hong Kong and Singapore stores may shrink, reducing scalper opportunities and safety risks.

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