Wildberries launched a platform for selling any goods

On February 18, 2026, Wildberries, a major Russian e-commerce company, launched a new platform feature allowing users to resell any goods regardless of their original purchase location. This development expands Wildberries' marketplace capabilities beyond traditional vendor listings to include peer-to-peer resale. By enabling the resale of a broader range of products, Wildberries aims to increase user engagement and diversify its product offerings. This move could intensify competition in the Russian e-commerce sector by attracting more sellers and buyers to the platform.